“Make sure you’re engaging with them on a personal level”
3. Get Comfortable with Money Talk
Let’s be honest: Most larger influencers (especially the ones with agents and managers) aren’t interested in post-for-trade deals. Micro-influencers may be game, but there will be other trade-offs. Create a tiered outline of potential influencers, paying attention to type and audience size. Instead of writing off an influencer because of budget, consider other creative ways you can work together to benefit both parties.
During the contract process, be very careful to read the fine print. How long are you allowed to use their content once the contract expires? How many ways are you able to repurpose their content and on what platforms? Instead of trying to squeeze as much out of your influencer deal as possible and risk putting a bad taste in their mouth, outline how you intend to use their content VERY clearly from the get-go. Don’t be afraid to talk money and be honest about your budget.