The online world is full of chatter that can give brands a sneak peek into how they’re being perceived by consumers. So how can these conversations be tapped into
While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.
Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user generated content (UGC) is more important than ever. Customers are effective as a…