CLIENT SOLUTIONS

Generate Leads & Sales

We believe in the power of social to drive your bottom line, from awareness to purchase. Our expert media team handles all paid campaigns in-house under the mantra of ‘we can always do better’ – ensuring every social dollar is working hard for our clients.

Strategy

Start with a custom strategy & projections

Infinite creative and targeting options mean no two campaigns are the same. We create an insight-driven strategy tailored to your goals and budget.

Execution

Create purposeful content

We create and serve your customer with the most effective message as they travel down your purchasing funnel.

Learning

Learn & do better

A successful campaign is good but we know it can be better. We use every piece of content as a lesson to reduce your cost per conversion so your money goes further.

Embrace® Active Scar Defense

The Challenge:

Defend the value of social and increased spend amid strong belief and funding for TV.

The Solution:

Execute a test campaign to prove that paid social (along with paid search) could scale revenue to the extent it could successfully replace TV while positively impacting business ROI.

The Result:

The test clearly proved that the social channel had the ability to scale and replace TV spend with better ROI for the overall business:

  • Social revenue increased by 107%
  • Business ROI improved by 46% with TV off and incremental investment in social and paid search channels

Consumer Lead Generation

In partnership with Gold PR

The Challenge:

Drive efficient and qualified consumer leads via social channels.

The Solution:

  • Use social sequential campaigns to push users from awareness to lead conversion
  • Remarketing campaigns rooted in building lookalike audiences
  • Targeted consumer audiences and geographic reach aligned to client goals — both national and target market efforts

The Result:

  • Panorama® prenatal screening test: Generated 1,700 qualified leads with a lead-close rate of more than 70%
  • CoolSculpting® fat-freezing procedure: Delivered more than 2,400 qualified leads in key target markets

Invisalign® clear aligners

In partnership with Gold PR

The Challenge:

Prove social could deliver beyond awareness and engagement as an efficient channel against more measurable business goals.

The Solution:

  • Create a social experience to drive and track patients through the entire purchase funnel
  • Used Facebook social sequential campaigns to push users from awareness to lead conversion
  • Linked ads to custom in-stream landing pages built for simple, fast and seamless consumer action

The Result:

  • Drove more than 21,000 leads at half the cost of the brand’s search campaign
  • Lowered cost per action by 65% compared to previous digital lead gen campaigns