New Girl On The Block— Community Management and Social Media Coordinator

Moving to Orange County and knowing no one seems a little scary, right!? This is not the case when you have the pleasure of meeting some of the most welcoming and inspiring girl bosses in the Social Media Marketing game today.

Having just graduated college, I wasn’t really sure what I wanted to do.  I did know I wanted to use my passions for social media, writing, and marketing, in whatever future career path I decided on.

When thinking up the perfect company to work for, I don’t think I could have picked a place more perfect than an interactive agency known as the Smarty team. From the moment I walked through the doors (and actually by the beautiful pool overlooking the running hills of Tustin) I was welcomed with warm smiles by some of the most genuine, inspiring, and hardworking women I have ever had the pleasure of being around. From that first interview with the founder of the company Jami, I knew that this group of women was something I needed to be apart of. I was so impressed with the sincerity I was shown, even from that very first meeting!

Now a few months in, I’ve continued to be welcomed with open arms by every woman on the team. That being said, can we just take a second to talk about how AWESOME it is that the team is all women!? Smarty is a company whose values shine bright throughout every lady on the team. The head girlboss, Jami, has built a team of women who strive to empower one another and build each other up instead of tearing each other down. How refreshing!


Behind every successful woman is a tribe of other successful women who have her back,” I think very accurately describes the Smarty family.

Since joining the team, I have felt valued, appreciated and well versed in my job’s duties. The entire time, it has been clear to me that this company is a place where the movers and shakers of the social world have come together to form a team of kick-ass winners who are rising to the top!

I’ve seen firsthand the drive that these women possess and expect only positive results from the way they work together as a unit to achieve a goal. It seems to me that at Smarty, no goal is too lofty and no idea too creative. The women will meet any client where they are and create a measurable strategy for building their business online.

Since my very first day, my role on the team has been a huge learning experience.  I’ve learned how to write creative and engaging content, schedule and monitor that content, and measure that content to see what works and what doesn’t.

I’ve learned the ins and outs of Customer Service and Community Management for a huge brand and have come to understand how truly important that is for overall success in today’s market. I’ve learned how to work on a team, how to be self- motivated while working from home, and much more. Working for Smarty has been an honor and I continue to feel challenged and stimulated in my position every day.

To give a bit more insight, let’s have a chat with Jami!

  1. Tell us about yourself— how did you decide to start Smarty and what steps did you take to make that dream a reality?

I actually started my career in public relations in 2002.  My passion has always been communications until I fell into the interactive world and truly fell in love. I spent a few years working for some of the top interactive agencies here in Orange County and saw a perfect sweet spot between public relations and the art of storytelling, building relationships and digital — where true interactions and connections occur through compelling content and that place evolved to be social media! So I branched off on my own when I had my first son and decided to build a consulting practice of my own that would give me the flexibility to be a work from home mom, while still pursuing a marketing career.

That was nine years ago. I have been riding the social media wave ever since, consulting for various agencies and companies.  Then three years ago, I saw so much opportunity and growth in my consulting business that I decided that I couldn’t do it all on my own.  I rallied all of the amazing people I had worked with over the years to build a team of rockstars (who just happened to be women, other work from home moms, and all around good people) that I wanted work with. After all, I spend so much time devoting my time and energy to work, that I wanted to surround myself with a team that I truly enjoyed working and spending time with.

The rest has been a bit of a dream come true because now I am so proud to say that we have a team of 14, who all have special talents and strengths that they bring which allows us to tackle all types of digital marketing from blogger/influencer campaigns to full scale integrated marketing campaigns. And we continue to grow and evolve quickly, so I can’t wait to see what the future holds.

  1. What drives you to work so hard and how do you stay constantly inspired?

I take great pride in the work that we do.  I love to know that our work actually makes a difference and drives our clients’ business. I’m a bit of a perfectionist, and I have never settled for less than the best.  I try to always push our team to question whether we could do more, try something new, and educate ourselves to stay ahead of the curve.

To be honest, I am inspired by the people I work with every single day.  I can truly say I love my job and the people I work with.  I am in awe of the talents and creativity that comes out of our collective team.  It keeps me inspired to want to continue to do even better work, to push the boundaries of technology and the medium of social media every single day.

I will never sit back and settle for status quo, I’m just not built that way. 🙂

  1. What sets Smarty apart from the sea of other social and digital marketing companies?

I may be biased, but first and foremost our team. We work collectively as a team, pulling in different expertise as needed.

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