Invisalign Social Customer Service
In partnership with Gold PR
As the Invisalign brand increased its social media presence, consumers began surfacing on social platforms in desperate need of customer service help.
Smarty built a social customer care function from the ground up. The goal was to serve patients via social while also embracing the opportunity to activate another touchpoint in a prospect’s journey to treatment.
Today, Smarty handles over 1,300 actionable consumer inquiries every month and works seamlessly with Invisalign’s internal customer service department. Additionally, in the last 12 months alone, we nurtured more than 4,200 leads and info requests from prospective patients and drove more than 22,000 users to the Invisalign website.