Award showcases partners that support startups across key business functions and empower growth
Smarty Social Media has been named an inaugural Power Partner Award recipient by Inc. Business Media. The award honors B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow.
The Inc. Power Partner Awards recognizes 252 firms in marketing and advertising, health and human resources, financial planning, engineering, logistics, and security, as well as other areas of business. Smarty Social’s expertise lies in creating powerful campaigns that use social media marketing to connect Medtech solutions to their customers within the confines of the highly regulated healthcare industry.
All companies honored received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, allowing founders to focus on their core missions.
“We are especially proud of this award because our clients had a direct role in rating the value of our services and impact on their business,” said Jami Eidsvold, Founder and CEO of Smarty. “It’s not unusual for us to be the first agency a startup hires at the point of commercialization when they need quick insights and proof of concept to drive market demand via social media. It’s a big responsibility that requires trust and has led to tremendous growth and long-standing partnerships with our clients.”
“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life,” says Scott Omelianuk, editor in chief of Inc. Business Media.
Smarty is passionate about connecting Medtech solutions with the people who need them. The team has decades of healthcare experience and was among the first to unlock social for healthcare brands. As experts in all areas of social, Smarty creates programs that span the entire customer journey from awareness and consideration to conversion and advocacy. Core services include social media strategy, paid media, advocacy and influencer marketing, content creation, Smarty Intel™ social listening and analytics, and social customer care. The company also offers its proprietary social training program – Social Academy™, which helps businesses of all sizes, along with their customers/distributors, learn how to leverage the power of social media to market their products and services.
Inc. partnered with leading global social and media intelligence platform Meltwater to develop a proprietary methodology that uses sentiment from online conversations about organizations and translates it into numerical scores. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients. Inc. also conducted surveys to gather client testimonials as part of the process.
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