Social Customer Care

We are experts in using social customer service interactions to turn our clients’ customers into advocates and nurture new prospects to purchase.

Invisalign Social Customer Service

In partnership with Gold PR


The Challenge:

As the Invisalign brand increased its social media presence, consumers began surfacing on social platforms in desperate need of customer service help.

The Solution:

Smarty built a social customer care function from the ground up. The goal was to serve patients via social while also embracing the opportunity to activate another touchpoint in a prospect’s journey to treatment.

The Result:

Today, Smarty handles over 1,300 actionable consumer inquiries every month and works seamlessly with Invisalign’s internal customer service department. Additionally, in the last 12 months alone, we nurtured more than 4,200 leads and info requests from prospective patients and drove more than 22,000 users to the Invisalign website.

Experts in our field. Our Smarty Customer Care team is certified in the latest and greatest of methodology, tools and services to support the social customer service and social monitoring functions.

We are well versed in a variety of Social CRM and listening tools: