We built a nationwide creator activation designed around real patient experiences, positioning authentic storytelling as the center of the campaign. Rather than focusing solely on the treatment itself, we developed a full-funnel content ecosystem that highlighted personal confidence journeys before, during, and after treatment. The campaign was anchored by a Hero storytelling moment supported by eight creators, allowing Thermage to scale emotional storytelling across multiple formats and audience touchpoints.

Key tactics:

• Hero-led storytelling framework: Created a flagship “Hero” content moment designed to anchor the campaign narrative and elevate patient storytelling through cinematic, emotionally driven creative.

• Multi-creator activation: Partnered with eight creators to capture a range of authentic experiences and perspectives that felt relatable, aspirational, and socially native.

• Full-funnel content strategy: Developed a layered content ecosystem including hero content, educational support content, and short-form social storytelling designed to drive engagement and clicks.

• Brand-owned asset creation: Produced evergreen creative assets aligned with Thermage’s core messaging for use across social channels, PR initiatives, and the brand website.

• Social-first production approach: Captured content optimized for audience behavior across platforms, balancing elevated aesthetics with authenticity and real-life storytelling.