Super Bowl by the Numbers

As an Official Sponsor of the NFL and Super Bowl LVII, the Invisalign® brand aimed to bring #winningsmiles to life across their social media channels during the Super Bowl and beyond. The Smarty team was tasked to amplify Invisalign’s partnership on social media by:

• Making a stronger connection as to why Invisalign clear aligners and the NFL are perfectly aligned both in visuals and messaging.

• Demonstrating that “Invis is trusted by the pros” by showcasing player ambassadors on social.

• Capturing #winningsmiles of both players and fans across Invisalign brand activations.

What does it take to amplify a brand’s social media presence at a live event like the Super Bowl?

• Strategy and planning

• On-the-ground producers

• Behind-the-scenes producers

• Social community management support

Let’s put this into numbers – our team produced:

• 160+ Total Assets Created!

• 1 Live Stream

• 22 Short-Form Videos

• 85 Stories

• 100+ Photos for Future Content

Watch our recap of Super Bowl week with Invisalign

Our work contributed to the Invisalign brand ranking #2 in Super Bowl social media interactions — beating out an impressive list of top brands.

Bringing an event to life on social ensures you’re engaged with not only the audience that is attending, but also reach a larger audience following the event.

Have an event coming up? Partner with Smarty to amplify and activate on social.