Learn how we used in depth consumer insights to help launch The Byrd.

Our Challenge: Finding and sourcing user-generated content from patients sharing a positive experience with little to no promotion outside of organic content, in lieu of medical before & after photos from doctors.

Our Solution: Launch a brand advocacy program to uncover Invisalign patients sharing their smile transformation journey Message to patients to share their patient journey using #InvisaLIFE on an ongoing basis while consistently showcasing the photos they share and cultivating positive engagement.