Generate Leads & Sales
We believe in the power of social to drive your bottom line, from awareness to purchase. Our expert media team handles all paid campaigns in-house under the mantra of ‘we can always do better’ – ensuring every social dollar is working hard for our clients.
Strategy
Start with a custom strategy & projections
Infinite creative and targeting options mean no two campaigns are the same. We create an insight-driven strategy tailored to your goals and budget.
Execution
Create purposeful content
We create and serve your customer with the most effective message as they travel down your purchasing funnel.
Learning
Learn & do better
A successful campaign is good but we know it can be better. We use every piece of content as a lesson to reduce your cost per conversion so your money goes further.
Consumer Lead Generation
In partnership with Gold PR
The Challenge:
Drive efficient and qualified consumer leads via social channels.
The Solution:
- Use social sequential campaigns to push users from awareness to lead conversion
- Remarketing campaigns rooted in building lookalike audiences
- Targeted consumer audiences and geographic reach aligned to client goals — both national and target market efforts
The Result:
- Panorama® prenatal screening test: Generated 1,700 qualified leads with a lead-close rate of more than 70%
- CoolSculpting® fat-freezing procedure: Delivered more than 2,400 qualified leads in key target markets
Invisalign® clear aligners
In partnership with Gold PR
The Challenge:
Prove social could deliver beyond awareness and engagement as an efficient channel against more measurable business goals.
The Solution:
- Create a social experience to drive and track patients through the entire purchase funnel
- Used Facebook social sequential campaigns to push users from awareness to lead conversion
- Linked ads to custom in-stream landing pages built for simple, fast and seamless consumer action
The Result:
- Drove more than 21,000 leads at half the cost of the brand’s search campaign
- Lowered cost per action by 65% compared to previous digital lead gen campaigns