With an overwhelming 93% of consumers citing user generated content (UGC) as an influence in purchasing decisions, the value is clear. However, regardless of the strategy you use for encouraging customers to…
content creation
How to Get More User-Generated Content
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
Does Social Media Copy Matter?
When it comes to social media marketing, much of the power lies in eye-grabbing visuals and compelling short videos. From the color scheme of your graphics to the facial expressions of your…