Blog Archives - Smarty Social Media

Introducing Smarty Intel™

You can have data without information, but you cannot have information without data. – Daniel Keys Moran This time of year, we are working collaboratively with many of our clients on annual…

Smarty Social Media Appoints Cam Steed To VP of Media Intelligence and Social Analytics

Steed to lead new Social Media Intelligence department for Smarty Social SANTA ANA, CA – March 21, 2022 – Smarty Social Media, a social-first healthcare digital marketing agency based in Orange County,…

National Social Media Day Q&A with Smarty Social

Let’s talk Instagram Reels, influencers, and the differences between paid and organic content. As experts in social media who understand the impact it’s had on marketing (for more than a decade now!),…

Sarah Kalosa of Smarty Social Media Named to the MM+M 40 Under 40 Class of 2021

— Award program honors the brightest young stars in the evolving and expanding realm of medical marketing — SANTA ANA, CA (March 25, 2021) — Smarty Social Media, a social media marketing…

Social Media Best Practices to Carry into 2021

With 2020 in the dust and a clean, refreshing slate for 2021 on the horizon, we wanted to acknowledge the importance of staying up to speed with the ever-evolving world of social…

Apple iOS 14 May Disrupt Facebook Audience Network

Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…

Is the Election Driving up Your CPMs?

The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…