Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…
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Is the Election Driving up Your CPMs?
The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…
Smarty Social Media Named One of America’s Fastest-Growing Private Companies – the Inc. 5000
Southern California-Based Social Agency Earns its Inaugural Place on the 2020 Inc. 5000 List With Three-Year Revenue Growth of 56.52% SANTA ANA, Calif., August 13, 2020 – Inc. magazine announced that Smarty…
Maintaining Social Advertising Spend during COVID-19
“When times are good, you should advertise. When times are bad, you must advertise.” Yes, this is another post about COVID-19, but this one is different! Unlike so much happening in our…
Social Customer Care During Times of Crisis
Things move rapidly on social media. While we always work toward preventing crises before they start and being prepared for when they do, even the best preparation likely did not prepare you…
Work From Home… Like A Boss.
Times are changing and they are changing FAST! By now, COVID-19 has likely impacted the way you live and the way you work. With so much uncertainty and change, it’s important to…
12 Apps for Pumping Up Your Productivity
Ready to make major strides in both your personal and professional life? Whether you need to increase focus, become better organized, find a little inspiration, or connect and collaborate, there’s an app…
A Look Back at the Biggest Social Media Updates of 2019
The only constant thing in social media is the landscape is always changing. From revamped features and changing platform restrictions to the rise of a new social network, it’s a challenge to stay…
Pro Tips for Creating a Digital Mood Board
Who doesn’t love a mood board? It’s the modern technology geek’s dream collaging activity. The truth is, you can write about a look and feel until your face turns blue, but there’s…
Find the Right Influencers for Your Brand: Here’s How
The buzz around influencers is getting louder and as social platforms recognize the power behind the content they create, features available to track, engage, and maximize impact are better than ever. But…