As an Official Sponsor of the NFL and Super Bowl LVII, the Invisalign® brand aimed to bring #winningsmiles to life across their social media channels during the Super Bowl and beyond. The Smarty team was tasked to amplify Invisalign’s partnership on social media by:
- Making a stronger connection as to why Invisalign clear aligners and the NFL are perfectly aligned both in visuals and messaging.
- Demonstrating that “Invis is trusted by the pros” by showcasing player ambassadors on social.
- Capturing #winningsmiles of both players and fans across Invisalign brand activations.
What does it take to amplify a brand’s social media presence at a live event like the Super Bowl?
- Strategy and planning
- On-the-ground producers
- Behind-the-scenes producers
- Social community management support
Let’s put this into numbers – our team produced:
- 160+ Total Assets Created!
- 1 Live Stream
- 22 Short-Form Videos
- 85 Stories
- 100+ Photos for Future Content
Watch our recap of Super Bowl week with Invisalign:
Our work contributed to the Invisalign brand ranking #2 in Super Bowl social media interactions — beating out an impressive list of top brands.
Bringing an event to life on social ensures you’re engaged with not only the audience that is attending, but also reach a larger audience following the event.
Have an event coming up? Partner with Smarty to amplify and activate on social.