Super Bowl by the Numbers

As an Official Sponsor of the NFL and Super Bowl LVII, the Invisalign® brand aimed to bring #winningsmiles to life across their social media channels during the Super Bowl and beyond. The Smarty team was tasked to amplify Invisalign’s partnership on social media by:

  • Making a stronger connection as to why Invisalign clear aligners and the NFL are perfectly aligned both in visuals and messaging.
  • Demonstrating that “Invis is trusted by the pros” by showcasing player ambassadors on social.
  • Capturing #winningsmiles of both players and fans across Invisalign brand activations.

What does it take to amplify a brand’s social media presence at a live event like the Super Bowl?

  • Strategy and planning
  • On-the-ground producers
  • Behind-the-scenes producers
  • Social community management support

Let’s put this into numbers – our team produced:

  • 160+ Total Assets Created!
  • 1 Live Stream
  • 22 Short-Form Videos
  • 85 Stories
  • 100+ Photos for Future Content

Watch our recap of Super Bowl week with Invisalign:

Our work contributed to the Invisalign brand ranking #2 in Super Bowl social media interactions — beating out an impressive list of top brands.

Bringing an event to life on social ensures you’re engaged with not only the audience that is attending, but also reach a larger audience following the event.

Have an event coming up? Partner with Smarty to amplify and activate on social.

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