While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.
![](https://www.smartysocialmedia.com/wp-content/uploads/2019/04/influencer_001.jpg)
While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.