The buzz around influencers is getting louder and as social platforms recognize the power behind the content they create, features available to track, engage, and maximize impact are better than ever. But…

The buzz around influencers is getting louder and as social platforms recognize the power behind the content they create, features available to track, engage, and maximize impact are better than ever. But…
Established primarily as a photo-sharing app, it’s clear visuals reign supreme on Instagram. But while it’s true a photo is worth a thousand words, captions deserve just as much forethought and careful…
When it comes to marketing, words can move mountains — or at least create major buzz around your brand. But before you think just stringing together any words will do, make sure…
With an overwhelming 93% of consumers citing user generated content (UGC) as an influence in purchasing decisions, the value is clear. However, regardless of the strategy you use for encouraging customers to…
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
In a world of instant gratification and constant communication, brands are experiencing an increased need to respond to their audience quickly. Facebook pushes this even further by rewarding fast responders with a…
Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.