Established primarily as a photo-sharing app, it’s clear visuals reign supreme on Instagram. But while it’s true a photo is worth a thousand words, captions deserve just as much forethought and careful…
Top 10 Tips for Writing Killer Content
When it comes to marketing, words can move mountains — or at least create major buzz around your brand. But before you think just stringing together any words will do, make sure…
How to Get Permission for User Generated Content
With an overwhelming 93% of consumers citing user generated content (UGC) as an influence in purchasing decisions, the value is clear. However, regardless of the strategy you use for encouraging customers to…
How to Get More User-Generated Content
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
How To Use Auto-Responses On Facebook (And How Not To)
In a world of instant gratification and constant communication, brands are experiencing an increased need to respond to their audience quickly. Facebook pushes this even further by rewarding fast responders with a…
Generation Z Marketing Trends
Does Social Media Copy Matter?
How To Take Beautiful Flatlay Images with Your iPhone
Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.
The Importance of Utilizing the Facebook Pixel
5 Ways to Build Ongoing Influencer Relationships
While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.