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Blog, Business, Social Advertising, Social Media Strategy

Apple iOS 14 May Disrupt Facebook Audience Network

Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers.  IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…

Sarah Kalosa on September 22, 2020
Sarah Kalosa 2020-09-22T00:08:00+00:00
Blog, Business, Social Advertising, Social Media Strategy

Is the Election Driving up Your CPMs?

The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…

Sarah Kalosa on September 22, 2020
Sarah Kalosa 2020-09-22T00:01:00+00:00
Blog, Business, Social Advertising, Social Media Strategy

Maintaining Social Advertising Spend during COVID-19

“When times are good, you should advertise. When times are bad, you must advertise.” Yes, this is another post about COVID-19, but this one is different! Unlike so much happening in our…

Sarah Kalosa on April 27, 2020
Sarah Kalosa 2020-04-27T17:01:48+00:00
Blog, Business, Community Management, Social Media Strategy, Social Media Tips

Social Customer Care During Times of Crisis

Things move rapidly on social media. While we always work toward preventing crises before they start and being prepared for when they do, even the best preparation likely did not prepare you…

Sarah Kalosa on March 27, 2020
Sarah Kalosa 2020-03-27T00:08:40+00:00

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