Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.
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The Importance of Utilizing the Facebook Pixel
Facebook has always been a treasure trove of first-party data -- from user demographics to general interests -- so it's not shocking that advertisers are flocking to the platform to spend their…
5 Ways to Build Ongoing Influencer Relationships
While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.
Social Listening 101
The online world is full of chatter that can give brands a sneak peek into how they’re being perceived by consumers. So how can these conversations be tapped into