Steed to lead new Social Media Intelligence department for Smarty Social
SANTA ANA, CA – March 21, 2022 – Smarty Social Media, a social-first healthcare digital marketing agency based in Orange County, Calif., has appointed Cam Steed to the newly created position of VP of Media Intelligence and Social Analytics. In this role, Steed immediately expands Smarty’s ability to identify and understand consumer, competitor, and market trends to meet the growing needs of clients.
“Data-driven insights have always been at the core of how we approach our work,” said Jami Eidsvold, Founder and CEO of Smarty. “With the addition of Cam, we are investing to ensure our team has the critical data and insights to inform strategy, and that our clients have a resource they can rely on for social listening and competitive intelligence.”
Steed brings over a decade of experience in the media monitoring and analytics space, specifically with SaaS (Software as a Service) organizations like Sysomos, Cision, and Agility PR. He has worked with a wide variety of public and private sector organizations and is well versed in media analysis and reporting best practices. An accomplished speaker, Steed has presented at marketing and communications conferences across North America, including IABC World, SocialWest, and Social Media Camp.
The Media Intelligence department will bring deeper insights to understand and improve social marketing efforts and optimize performance, as well as the ability to build custom bespoke project-based analysis around specific needs such as social listening, competitor analysis, and consumer trends.
“My goal is to provide Smarty’s innovative healthcare clients with deeper and more actionable market insights that will enable them to make informed business decisions and strengthen their reputation within a highly competitive market,” said Steed.