In our first-ever podcast our CEO, Jami Eidsvold, and Sarah Kalosa, senior media director, sat down with MM+M to discuss how social media is changing the game in healthcare marketing. They had a lively conversation about how consumers are using social to educate themselves on their health conditions, and how that behavior creates opportunities to connect through social media at every point in the customer journey.
Here’s a teaser of what we covered:
💡 How social is changing the game in healthcare marketing
💡 The social patient journey has multiple connection points and involves nurturing consumers through every stage of the patient journey
💡 Patients are more active than ever on social as they search, ask, advocate and engage
💡 Healthcare marketing has shifted from one-way to two-way direct conversations
Check out what Jami and Sarah had to say.